Kudu Nutrition

Creatively Directed for a globally recognised collagen nutrition brand based in London, I led the visual direction and content production across multiple campaigns and platforms. My role involved coordinating and directing studio shoots, producing premium product photography, and managing location-based filming throughout London.

I created branded content that balanced a clean, elevated aesthetic with commercial performance, including filming inside Boots retail locations where the products are stocked and sold. From pre-production planning to on-set creative direction, I oversaw the execution of campaigns designed for digital, social, and retail marketing.

The brand operates on a global scale, with thousands of products sold each month, and the content produced helped strengthen its premium positioning across international audiences.